How much does a website cost in Ireland in 2026?

If you run a small business in Ireland and you've asked three people what a website costs, you've probably got three answers that don't overlap. Someone's nephew will do it for €300. An agency quoted €12,000. A builder ad says €17 a month.

They're all telling the truth, because they're selling different things. This guide sets out what Irish providers actually publish for 2026, what drives the price up or down, the running costs people forget, and what happened to the Trading Online Voucher. That last one has changed, and a lot of what's online about it is out of date.

The short answer

For a professionally built site for a typical small Irish business, about five to ten pages, most published prices fall roughly between €1,500 and €5,000, before VAT. Cheaper options exist and so do much more expensive ones. Where you land depends on who builds it and what the site has to do.

Here's how the main options compare, using figures Irish providers and guides published in late 2026:

Sources disagree at the edges, because one studio's "small site" is another's "starter package". Treat the bands as a map, not a quote. VAT at 23% usually goes on top if your provider is VAT-registered, so check whether a price is "ex VAT".

What actually drives the price

1. Who builds it

This is the biggest factor. A DIY builder costs the least in money and the most in your time. A freelancer or small studio usually offers custom design at a moderate price. An agency brings more people (project managers, strategists, several designers), and you pay for them.

None of these is right or wrong. A sole-trader electrician probably doesn't need an agency. A business with five locations and online booking probably shouldn't rely on a template.

2. How many pages, and who writes them

More pages mean more design and build time. One Irish price calculator says each extra page adds roughly €40–€135 at the template end and €150–€400 for a custom design.

Words get forgotten. If you're not writing your own copy, a copywriter in Ireland typically charges €100–€300 a page, according to the same source. Good copy is often what decides whether a visitor sends an enquiry, so it's worth budgeting for.

3. What the site has to do

A brochure site shows people who you are and how to contact you. Costs climb once the site has to work for you. Published add-on ranges for a custom build in Ireland include:

• Online booking: about €300–€1,000. See how a booking or payment system is usually scoped.
• Taking payments or deposits: about €300–€800
• CRM or email marketing integration: about €300–€1,000
• SEO set-up at launch: about €500–€2,000
• Logo and brand identity: about €2,000–€3,500. A logo or brand refresh is a separate piece of work from the site.
• A chatbot: often quoted on top of the site. Read what an AI chatbot is actually for before you add one.

Many of these features also come with their own monthly software fee. Booking tools alone often run €15–€80 a month.

4. Photography and video

Stock photos are cheap. Real photos of your team, premises and work usually convert better. Half a day of professional photography is quoted at about €450–€950 in Ireland.

The running costs nobody mentions

The build price isn't the whole cost. Budget for these every year:

• Domain name. A .ie domain is about €15–€30 a year. The .ie registry asks for proof of a connection to Ireland, such as a CRO number or Irish VAT number. Register it in your own name, not your designer's.
• Hosting. Roughly €60–€200 a year for a small site. Modern static sites can cost close to nothing to host. WordPress usually needs managed hosting at the higher end.
• Business email. For name@yourbusiness.ie, Microsoft 365 Business Basic is listed at about €6 per user per month, paid yearly, before VAT. Google Workspace is the usual alternative.
• Care or maintenance plan. Typically €25–€150 a month for updates, backups, security and small changes. It's optional, but a WordPress site left alone for a year is a real security risk.

A useful habit is to ask any provider for a first-year total: the build plus twelve months of running costs. That's the figure to compare quotes on.

What happened to the Trading Online Voucher?

For years, Irish small businesses could get up to €2,500 towards a website through their Local Enterprise Office (LEO) under the Trading Online Voucher. That scheme has been replaced. Government and LEO material now describes the Grow Digital Voucher as the successor, alongside a free consultancy called Digital for Business.

From the official LEO and government material (check with your own LEO before you plan around it):

• The grant covers 50% of eligible costs, with a minimum grant of €500 and a maximum of €5,000 per application. A business can be approved for at most two vouchers, up to €5,000 combined.
• It's for small businesses with 1–50 employees that have been established and trading for at least six months and aren't Enterprise Ireland or IDA clients.
• You must first complete a Digital for Business project within the previous two years. This is a free LEO consultancy that reviews your digital setup and gives you a roadmap.
• Eligible costs are subscription fees for new business software (up to one year) and the training or IT configuration needed to use it. Government examples include online booking, stock control, AI, customer insights, payroll software and cyber security.
• Custom or bespoke software is not eligible, according to the LEO brochure.

What this means for a website: a fully custom-built website is unlikely to qualify on its own. Projects built around new subscription software, such as a booking or payment system, CRM, or an e-commerce platform, plus the configuration and training to put it to work, may fit better. Your LEO decides what qualifies, so talk to them before you commit to or pay for anything. Spending before approval can make a project ineligible. Confirm that last point on the official LEO terms for your county.

How to get a quote you can compare

When you contact providers, give them the same short brief:

1. What the site has to achieve: calls, bookings, quote requests or sales.
2. Roughly how many pages, and who writes the words.
3. Features you need: booking, payments, a chatbot, CRM or email links.
4. Whether you need photos, a logo or a brand refresh.
5. Your budget range and deadline.

Then ask every provider the same questions:

• Who owns the domain, the code, the hosting account and the content? It should be you, for all four.
• Is the price fixed, or an estimate? What happens if the scope changes?
• What's included after launch, and what does ongoing support cost per month?
• Is VAT included?
• How long will it take, and what do you need from me?

What Flowbit charges

We publish our prices because we think you should know them before a call. On our pricing page, websites ("The Foundation") start from €1,500, AI-assisted systems with booking, CRM and email automation ("The System") start from €2,500, and ongoing design and engineering support ("The Partnership") starts from €400 a month. Every engagement is fixed-scope, and you own the code, the hosting and the AI. Hosting is paid directly to your provider in your own account.

Flowbit Studio Limited is not VAT-registered, so we do not add VAT on top of those figures.

If you'd like a straight answer for your own business, book a 20-minute discovery call. No obligation.